This is a Google Plus business page how-to tutorial. Google Plus is gaining strength as people become more aware of its implications in search results. For a WordPress site, one of the best features is the ‘author’ or contributor image that shows up in search results. The advantage to this author image is that it is immensely attractive to searchers faced with a page of text results. Author images highlight a result, much the way gold stars do.
In addition, it is a very quick way to get Google to index a blog post for blogs or WP sites that don’t post that frequently. You simply post a link to the new blog post on your Google Plus business page.
Google + Plus is Google’s new ‘social network’. People think that Google got mad because of Facebook’s billions in ad revenue and wanted to capture some of that action. I wonder if the Google Plus business pages might be the next generation of Google Pages – the local search pages that are associated with Google Maps. Google Pages have been kind of messy for quite some time, beset with problems for the business owner trying to make changes to their listing.
Unless your business is primarily marketed to Facebook followers, you need a Google Plus page. And in order to have a G+ business page, you need a personal page first. Here are the steps to follow:
Go to: http://plus.google.com/pages/create
Sign up (as a new user) or login with an existing Google account and create a personal profile.
Click either one of the Create a Page buttons:
You are now shown your business page with the generic Google header background:
To change that overwhelming header background image:
Next, add your business logo that is at least 250px by 250px:
I selected an image that is just an art element from the full logo because G+ will add the business name to the header, anyway:
Your new G+ homepage. Be sure to add a business category:
Click the Edit Business Information link to add details and verify your business. TIP: If you chose ‘Local Business’, Google will want to verify the business is actually located at your address. They may want to call immediately to verify the phone number or they will send a postcard to the business address with a PIN, which you come back to this page to enter for verification.
Your website can be easily verified by adding a link in the source code of your homepage:
So now what? Add a link to new blog posts on your G+ BUSINESS page. The box says ‘Share something new’, so share away.
If you return to your personal G+ page, you can make yourself a ‘contributor’ to your own website blog. Go to your Personal page and click on your avatar (picture), then on ‘View Profile’ in the dropdown. On your Profile page under ‘Links’, click on the Edit button at the bottom. Add your name under ‘Contributor to’.