Website Hosting & WordPress Theme – Included in All Plans
Most of the sites in our portfolio were custom-designed for clients like you. This gets rather pricey as well as time-consuming. So we’re offering other options – like Quick Launch Themes – because not everyone has $3000 to invest in a website.
Over time, we discovered that The Best Website is not out of financial reach: the best and fastest servers (VPS), the best platform (WordPress), the best framework (Genesis), the best premium plugins and the best maintenance and support. If you were to acquire these things individually, your site would easily run you $1200+ a year. Because our clients share in the costs, we pass this savings on to you so your annual site runs $300+ a year, depending on the plan you need.
Blogging & Writing SEO Services (Content Creation) – Highly Recommended
For most of our clients, we find that blog articles published at least once a month are the most effective means of moving up in the search results. Often your blog posts will show up ahead of other similar business websites, even if your site itself is not highly ranked or very old. Blog posts are usually around 500 words, very topical to your industry and published on a regular schedule. We charge $50 per post.
If you are in a highly competitive industry, such as law, acupuncture, yoga or massage, it can be years before your site shows on page one of search results. Give your site a boost with blog articles. Google favors sites with fresh content.
Site Updates and Maintenance – Included in all Plans
In April 2015, Google started looking at a website’s mobile-friendliness as an SEO ranking factor. What this means is that you will no longer be able to sit on a site for years without updating it. Recent trends in web design like HTML5, expanded styling possibilities, responsiveness, accessibility, and speed all affect how well your site ranks in search.
Honestly, we simply want our client sites to work for them into perpetuity and the only way to do that is to keep them updated ourselves. So we build that into our plans.
Content Updates & Changes – Included in All Plans
When we first started building on WordPress, we did so because it was so simple for the client to use. And over time, we’ve discovered that it’s not quite that simple – business owners just don’t have the time to learn WordPress. So even their smallest changes were submitted to us. Date changes, blog articles, new staff bios, inventory – all these keep your site up-to-date.
For this reason, we build content changes into our plans. Instead of sending you off to directories and files full of gobbledygook to figure out how to change a price, we just take care of it using a ticketing system. Simple for you, simple for us.
Local SEO Directory Submissions – Included in ‘The Works’ Premium Plan
Google verifies your business through other connections and references online. The more connections you have, the stronger your site. These ‘backlinks’ are created with both national and local, as well as industry-specific, directory submissions. We submit your site to 25 major online directories and then submit your site to 25 industry-specific directories. In addition, we attempt to link your site to an industry leader or association, which validates your site’s ‘authority’. This service starts with a one-time fee of $300. Please note that if your business name, address or phone (NAP) is already showing up online differently in different directories, cleanup is farmed out to another firm and can run up to $1000. (Yes, Virginia, SEO gets expensive…)
Custom Website Design – Included in ‘The Works’ Premium Plan
If you are looking for something different from our pre-existing themes, we can accommodate you. Most of our portfolio is custom work.
Graphics and Print Design – Optional
We do this strictly for our active clients. And we do it well. We can set up new business cards, event flyers, brochures and direct mail pieces. We use the best printers at the most reasonable prices or simply send you the necessary digital files to send to your own printer.
Email Marketing – Optional
By far the most effective ad campaigns are directed to those clients you already have. Whether its a newsletter, an email blast about an upcoming event or sale, or a simple Thanksgiving greeting, we keep your clients connected. We design and set up your email template, manage your list, develop a campaign strategy and send your emails out for you. Prices start at $600/yr. and are based on the frequency and complexity of your campaigns.
Google Adwords Campaign Management – Optional
Google Ads are one of the most effective online marketing tools. Starting with a budget as little as $150/month, we can
- set up your Adwords campaigns and monitor them
- write both text and mobile ad copy
- establish and maintain your budget
- set the ads to run at specific times and days
- create linked landing pages and call-to-actions
- and develop a keyword strategy
Conversion goals and tracking is also offered (how many times a visitor clicked on your ad and then followed through with an action on your site.)