It’s no secret that Google considers fresh content creation a very high ranking factor in search engine results. The popularity of blog writing makes it easier for small businesses to show up on page one of Google, Yahoo and Bing results, even in highly competitive fields.
Consider the story of one of our clients: a new website in a local market in the brutally competitive Divorce Lawyer category.
This lawyer was smart and began blogging once a week on blog topics related to divorce, such as child custody and support. Using keywords people put in the search box, those blog posts were showing up on page one within weeks, ahead of much older established web sites. What this basically means for any business is that your website can show up in the search results – through blog posting – even if it is brand new.
As a result, this lawyer was able to start and maintain a new law practice just from people who connected through the search engines. How many new clients do you have that came to you through the search engines? Most small business websites are never found by the public because they can never get to page one of the search results. We offer reasonably priced blog writing for just this reason.
Unlike many other design firms, we are invested in getting your site working for you. Part of our initial work on your site involves researching keywords, categories and tags related to your business. We research your competitors, as well as going to the search engines themselves to find out what key phrases are most often used. These keyphrases and keywords are used structurally in your site – in your on-page SEO, your page titles, URLs, and content. We know the ropes when it comes to including those keywords and phrases – how many times to use them on a page and where to put them on the page.
But to truly get your site to bring you results, your content must be updated frequently. Blog posts don’t stay on page one forever – they’re constantly being replaced by fresher content.
Blog writing is an art – an art that must be responsive to the reading public, as well as the bots that index your site for the search engines. Our blog writers stay focused on the purpose of blogging: to get people to your site. We aim to inform and educate your potential clientele, and to drive traffic to your website.
Content creation is just one aspect of search engine optimization. Without a doubt, it’s very intensive if you are not a natural writer. Our professional blog writing team can add tremendous value to your website by posting to your blog each month, content that is relevant, well-researched and engaging.
Your business or your blog?
Most business owners don’t have the time to do both.